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Tracking Codes ​

In your published SimpleStats config file, you can set your tracking codes.

We already set some classical defaults for you, but you're free to completely change them to your needs.

Configuration ​

php
//config/simplestats-client.php

    'tracking_codes' => [
        'source' => ['utm_source', 'ref', 'referer', 'referrer'],
        'medium' => ['utm_medium', 'adGroup', 'adGroupId'],
        'campaign' => ['utm_campaign'],
        'term' => ['utm_term'],
        'content' => ['utm_content'],
    ],

The tracking_codes array is structured hierarchically, grouping parameters by tracking dimensions such as source, medium, campaign, term, and content. This organization allows for detailed filtering of your data by categorizing the origins and behaviors of the users, offering insights into the performance of your marketing efforts.

WARNING

Only the tracking params listed here are getting tracked and associated with a user registration!

DANGER

The keys of the array must be named source, medium, campaign, term and content!

Valid Tracking URLs ​

So regarding the current config above, these URL params would be tracked and associated with the user at a registration:

https://example.com?utm_source=twitter&utm_medium=desktop
https://example.com?utm_source=twitter&utm_medium=mobile
https://example.com?ref=google&adGroup=banner

Invalid Tracking URLs ​

And these would be not (cause they aren't defined in the config):

https://example.com?my_source=twitter&my_medium=desktop
https://example.com?my_ref=google&group=banner

Payment Association with Tracking Codes ​

New payments are exclusively associated with the tracking codes (campaigns) from the user’s registration. Individual payments cannot be associated with separate tracking codes. For example, if a user registers with a utm_campaign value of "facebook", all future payments by that user will be associated with the "facebook" campaign. This gives you the indication of how your campain is performing.