Introduction

SimpleStats is a streamlined analytics tool tailored for Laravel applications, transcending mere counts of views and visits. It offers precise insights into user origins and behaviors. With default tracking and filtering via UTM codes, you gain detailed analysis of marketing campaigns, identifying which efforts drive revenue. Effortlessly evaluate campaign ROI, discover cost-effective user acquisition channels, and pinpoint the most effective performance channels. SimpleStats ensures full GDPR compliance and a minimalistic and straightforward installation process.

How to set up SimpleStats in just a few minutes

Are you a visual learner? Here you can learn how to set up SimpleStats in just a few minutes.

How does it work?

API Communication

Basically all we do is provide a composer package, which allows you to simply define and set your User and Payment model and Login event in the package config file. Then we listen if a new user or payment gets created or a login event occurs, and we send an API call to our service.

Data Visualisation

We collect this data in a GDPR-compliant way, aggregate it and make it filterable and visible for you on our nice looking dashboard at https://simplestats.io. This allows you to see how your campaigns and users perform during a selected time period filtered by UTMs, referrers and countries!

Teams, Projects and Instances

You can invite co-workers to your team and assign roles, such as Administrator, Editor, Viewer to them. Furthermore, if you like and want to, you can create multiple projects and multiple instances per project. For example, in a SaaS application, you might have different environments like “Environment A,” “Environment B,” etc. This allows you to view and analyze each instance separately or get an aggregated overview at the project level.

Server-Side vs Client-Side Tracking

Ad blockers and other privacy tools have a significant impact on the effectiveness of client-side analytics. Estimates suggest that up to 30-50% of tracking data can be blocked when using client-side analytics due to these tools. This can lead to incomplete datasets, skewed metrics, and ultimately, inaccurate insights.

On the other hand, server-side analytics like SimpleStats are largely unaffected by ad blockers since the data collection occurs on the server rather than the user’s device. This method ensures more accurate and comprehensive data collection, as it bypasses the limitations imposed by client-side tracking methods.

Furthermore, server-side tracking offers enhanced data security and privacy since it does not rely on third-party cookies and is less vulnerable to browser restrictions and privacy settings. This makes it a more reliable choice for collecting accurate data and maintaining compliance with data protection regulations like GDPR.

In summary, while client-side analytics are easier to implement, server-side analytics provide more accurate and comprehensive data, unaffected by ad blockers and privacy tools, making them a better choice for businesses needing reliable metrics.

KPIs

On our dashboard, we provide you with the following KPIs.

INFO

Don't worry if you do not understand the list below immediately. It's easier to understand it when you see it in action on the dashboard.

Key	Short	Description
VISITORS	Unique Visitors	Number of unique visitors for the selected period.
REG	Registrations	Number of new registrations for the selected period.
CR	Conversion Rate	Percentage of unique visitors who registered at the selected period.
NET	Net revenue	Net revenue for the selected period.
FEE	Fee	Fee for the selected period.
GROSS	Gross revenue	Gross revenue for the selected period.
ARPDAU	Average revenue Per DAU	The average revenue per DAU.
ARPU	Average revenue Per User	The average revenue per User (how much is a user/lead/reg worth in money).
ARPV	Average revenue Per Visitor	The average revenue per Unique Visitor (how much is a unique visitor worth in money).
NAU	New Active Users	Number of users who returned at the selected period to the app (=2nd login) after the registration (=1st login).
NAPU	New Active Paying Users	Number of users who did their first payment at the selected period.
PU	Paying Users	Number of users who did at least one payment over lifetime.
ARPPU	Average revenue Per Paying User	The average revenue per paying User.
DAU	Daily Active Users	Number of users who logged in at the selected period (without 1st login = registration).
DAPU	Daily Active Paying Users	Number of users who logged in or registered at the selected period and did at least one payment over lifetime (including the selected period)
DAAPU	Daily Active Active Paying Users	Number of users who logged in or registered during the given period and did at least one payment in the last 20 days (including the selected period)
WAU	Weekly Active Users	Number of users who logged in at the selected period (without 1st login = registration).
WAPU	Weekly Active Paying Users	Number of users who logged in or registered at the selected period and did at least one payment over lifetime (including the selected period)
WAAPU	Weekly Active Active Paying Users	Number of users who logged in or registered during the given period and did at least one payment in the last 20 days (including the selected period)
MAU	Monthly Active Users	Number of users who logged in at the selected period (without 1st login = registration).
MAPU	Monthly Active Paying Users	Number of users who logged in or registered at the selected period and did at least one payment over lifetime (including the selected period)
MAAPU	Monthly Active Active Paying Users	Number of users who logged in or registered during the given period and did at least one payment in the last 20 days (including the selected period)
REG2DAU	Reg. to DAU	Percentage of registered users who become DAUs
REG2WAU	Reg. to WAU	Percentage of registered users who become WAUs
REG2MAU	Reg. to MAU	Percentage of registered users who become MAUs
REG2PU	Reg. to Pay	Percentage of registered users who become paying user.

Help

Do you have a question? Feel free to reach out to us if you need some help.